What we do
Senior commercial support for businesses facing a launch, a difficult growth problem or a leadership gap.
Sometimes that means shaping the plan. Other times it means owning the work until the job is done.
Six areas. One objective: commercial progress.
Decide where to compete, what to sell, who to sell it to and how to get there. From market selection and pricing to launch plans and execution priorities.
Useful when: launching a product, changing direction or entering a new market.
Work out which partnerships can move the business forward, find the right people, shape a credible proposition and turn agreements into working relationships.
Useful when: distribution or partner access is constraining growth.
Build a qualified pipeline, navigate multi-stakeholder negotiations and move opportunities from a good conversation to a signed, commercially viable agreement.
Useful when: the sales cycle is long, the stakeholders are senior or the proposition is complicated.
Understand where existing revenue is leaking or underdeveloped. Improve account planning, customer engagement, commercial terms and expansion opportunities.
Useful when: new business gets the attention but existing customers carry the revenue.
Make sales and account teams easier to run. Clear targets, useful pipeline reviews, forecasting that stands scrutiny and better ownership of the commercial process.
Useful when: activity is high but results are inconsistent.
Bring experienced senior commercial ownership into the business without immediately committing to a permanent executive hire. Define the priorities, lead the team and make decisions.
Useful when: a founder needs support, an executive has left or the business is changing quickly.
How we work
First, establish what needs to change and what success would look like. Then agree a practical scope, the people involved and what needs to happen first.
Engagements can be a focused assessment, project-based support or an ongoing fractional leadership role. The shape depends on the problem. Not on a standard consultancy package.
Operator, supplier and affiliate perspectives, not just a view from one side of the table.
Industry focus
Game studios, aggregators, operators, platforms and affiliate businesses have distinct commercial problems. We know how the pieces fit together.
Start a conversation
If you're launching, scaling or trying to get a difficult commercial decision moving, get in touch.
