Get games into the right hands
Distribution strategy, aggregator and operator partnerships, commercial terms, account planning and go-to-market support for content suppliers.
Industry expertise
iGaming expertise.
Commercial results.
Commercial support for operators, game studios, aggregators, platforms and affiliate businesses.
Built on experience working across both B2B supply and B2C operations, from brand launches to international distribution.
Different businesses.
Different problems.
Understanding where the commercial friction sits matters more than applying the same playbook everywhere.
Grow without losing the economics
Acquisition partnerships, affiliate operations, supplier relationships, commercial performance, market entry and customer growth.
Build stronger distribution
Studio sourcing, operator development, pricing, distribution propositions and partner management. Support for businesses connecting the industry's moving parts.
Turn traffic into a sustainable business
Affiliate programme design, commercial models, operator relationships and partnership strategy, informed by experience building and leading acquisition functions.
The experience behind it
Both sides of the deal.
Traction Factory founder Thomas Rhys Jones has worked across operators, suppliers and technology businesses for two decades, including senior roles with Games Global, Quickspin and ComeOn.
At Games Global, his remit covered more than 250 B2B customers, a network of partner studios and over €150m in annual invoicing. At ComeOn, he built an affiliate function from the ground up.
That experience matters when distribution, commercial terms and internal execution all affect the same outcome.
More about the founder ↗What we can help with.
Not every business needs an outside consultant. When you do, there should be a specific reason.
Commercial strategy and market entry
Which markets, customers and partnerships are worth the investment?
Game and platform distribution
How should you reach operators and structure commercially viable routes to market?
Partnerships and revenue growth
Where are the opportunities, and who is responsible for turning them into revenue?
Commercial leadership
Who owns the plan and brings the organisation with them?
Need a wider commercial view?
See all services ↗