The company
Experience first.
Theatre last.
Traction Factory is a founder-led commercial consultancy for businesses that need senior experience without unnecessary complexity.
Built around the work itself: better decisions, stronger partnerships and measurable commercial progress.
Thomas Rhys Jones / Founder & Director
Behind Traction Factory
Thomas Rhys Jones
Two decades building, running and improving commercial businesses in iGaming and technology.
Thomas has held CEO, Commercial Director, Head of Partnerships and senior account management positions, as well as serving as a Non-Executive Director at digital agency Growth Gurus.
His experience spans operators, software suppliers, game studios, affiliates and digital businesses. That includes leading teams, building commercial functions, launching brands, managing important customer relationships and taking responsibility for revenue and P&L.
At Games Global, he led a large partnership management function covering 42 partner studios and more than 250 B2B customers, with responsibility for over €150m in annual invoicing. Earlier roles included leadership positions at Quickspin and ComeOn, where he built the affiliate programme from scratch.
Traction Factory brings that operating experience to businesses facing a commercial decision, growth challenge or leadership gap. No proprietary framework required.
Connect with Thomas on LinkedIn ↗What matters
Practical advice. Real ownership.
Good commercial advice should stand up to the realities of budgets, delivery teams, regulation, negotiations and demanding customers.
The best solution isn't always more sales activity or another growth initiative. Sometimes it is fixing a process, changing a proposition or deciding not to pursue a market at all.
Traction Factory exists to make those decisions clearer and help turn them into action.