Articles & perspectives
Ideas from
doing the job.
Commercial questions, industry economics and lessons picked up along the way.
Written for people who have to make the decisions, not just talk about them.
Latest articles.
By Thomas Rhys Jones, founder of Traction Factory.
Commercial Growth 10 Nov 2026
Building an iGaming Affiliate Programme From Scratch
The commercial foundations of an iGaming affiliate programme: economics, tracking, partner recruitment, compliance and ongoing account management.
iGaming Industry 10 Nov 2026Why iGaming Studios Struggle to Secure Operator Distribution
Getting signed is only the start. The commercial and operational reasons game studios struggle to turn distribution access into active operator revenue.
iGaming Industry 10 Nov 2026What Does iGaming Aggregation Actually Cost?
A practical guide to aggregator fees, revenue share, direct integrations and the commercial trade-offs behind game distribution.