GTM & market entry
Positioning, commercial models, pricing, routes to market and practical entry plans for new products and territories.
Commercial advisory · GTM · Partnerships · Revenue
Build traction.
Scale revenue.
Traction Factory helps iGaming and digital businesses turn commercial strategy into pipeline, partnerships and measurable growth.
Strategy matters. Execution is where it earns its keep.
€150m+annual invoicing under leadership
250+B2B customers supported
30+international markets
15+ yrscommercial leadership
What we do
Commercial work that moves the number.
We work where growth plans meet the real world: customers, partners, teams, pipelines and revenue.
Strategic partnerships
Identify, shape and secure high-value partnerships that create distribution, product reach and durable revenue.
Deal origination & closing
Senior commercial support from target selection and first approach through negotiation, stakeholder alignment and close.
Revenue & account growth
Turn existing customer books into managed growth through segmentation, account strategy, ownership and measurable cadence.
Commercial operating rhythm
Pipeline discipline, dashboards, handovers, accountability and team routines that make growth repeatable rather than heroic.
Fractional commercial leadership
Experienced senior leadership without the permanent overhead. Useful during growth, transition, launch or commercial reset.
Operator experience
Built by an operator, not a slide deck.
Traction Factory is built on senior operating experience across iGaming, SaaS and technology businesses, from startup formation through international scale.
That includes CEO, Commercial Director, Head of Partnerships and Group Head of Account Management roles, with responsibility spanning P&L, GTM, partnerships, customer growth, team leadership and market expansion.
Selected career experience includes Games Global, Quickspin, ComeOn, Goodlord, Synalogik and early-stage ventures. These are career credentials, not presented as Traction Factory clients.
Founder
Thomas Jones
Founder & Director
Thomas is a commercial leader with 15+ years' experience building revenue, partnerships and teams across iGaming, SaaS and technology.
His background combines large-scale B2B commercial leadership with startup and turnaround environments. He has led partnership organisations, owned commercial strategy and P&Ls, built new-market plans, grown account performance and worked directly with senior customers and partners across international markets.
Traction Factory exists to bring that operator mindset into businesses that need commercial progress without unnecessary theatre.
View Thomas on LinkedInStart a conversation
Need more traction?
For advisory work, fractional leadership, partnerships or commercial projects, get in touch.